Two-Part Webinar Series on Planning and Conducting Qualitative Interviews
These webinars discuss the ins and outs of how to plan and conduct high-quality customer interviews as part of a rigorous evaluation. The first webinar discusses the benefits and limitations of using qualitative interviews in an evaluation and walks participants through the “who, what, when, where, and how” of integrating interviews into an evaluation. The second webinar discusses what it means to collect “high-quality” qualitative data, provides strategies for collecting high-quality data through interviews, and discusses ways to analyze and report interview data in a rigorous manner. It also includes a brief discussion of common software packages for qualitative analysis. Using examples and presenting challenges frequently encountered in real life, these webinars contain tips to help evaluators and grantees think through how to use interviews in their project evaluations.